“Contemporary luxury at its finest, now available for your home.”
That is what Enkay wants you to envision when deciding on your next rug and accessories purchase. Their debut collection, aptly named Origins, offers a selection of designs reminiscent of a luxurious resort.
Maybe a recent visit to the Aman line of hotels is your inspiration or perhaps Enkay’s design aesthetic is something that will inspire a future luxury vacation. Whatever the reason, their design-forward hand-woven and hand-crafted items are the perfect addition to help bring warmth and texture to your own space.
For the CEO and co-founder of Enkay, Asha Chaudhary, the aesthetic of the pieces was just as important as carrying on her father’s passion for social entrepreneurship – something that was vital when venturing into becoming an entrepreneur herself.
Her father, NK Chaudhary of Jaipur Rugs, changed the face of rug manufacturing by taking out the middlemen and directly connecting with the makers. He also made sure that each individual in the supply chain process was paid a fair wage.
“…by investing in these communities, through skills training, education, and health initiatives, we’re able to support these vital crafts and the people who practice them, making them sustainable for generations to come.” Chaudhary points out about Enkay’s business model.
Not only are the pieces beautiful but buyers can be confident that their purchase is having a positive social impact from the very start of production, to when it makes it to their own home; a true example of fashion and philanthropy.
The led-with-empathy Enkay product line starts at a $500 price range and consists of 4 main styles: Sarvan, Adras, Tigaria, Sarnic. Each design boasts a style that speaks to its origin story and wool used to create its beautiful designs.
Visitors to Enkay’s website are treated with the same respect and kindness extended to the makers of the products. From the first page that introduces the company to the buying guide, users experience a calm relaxed experience.
More than just home accessories, you feel a sense of calm with the neutrality of the images and text almost blending into the beauty of the items for purchase.
To view the entire collection, visit Enkay.com
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