Redken 5th Avenue NYC is returning to Toronto Fashion week as the official hair sponsor from Monday, March 14 to Friday, March 18. Redken’s lead stylist, Jorge Joao said, “It’s always exciting to participate in Toronto Fashion Week. The event showcases and supports the nation’s top creative talent in the fashion industry, Toronto Fashion Week gives my team and I the opportunity to embrace our creativity and think outside-the-box to create the newest fashion-forward hair trends.” In combination with each designers’ individual vision, Jorge Joao and the leading styling team’s creativity will continue to exceed all expectations to create some amazing looks for the FW16 runway.
Redken will be partnering with the Toronto Fashion Academy for a second season. Students from the academy submitted sketches of a wearable gown inspired by Redken that is comprised of 60% recycled Redken capes and 40% recycled materials. A panel of judges including Noreen Flanagan, Editor-in-chief of Elle Canada, Barb Atkin, previous Vice President of Fashion Director at Holt Renfrew, and Roger Gingeric, Fashion Broker, will select the winning design. The winning design will be showcased between March 14th and 18th.