Poonam’s Kaurture

For those of you who may or may not be into Desi formal/casual wear – after seeing what I have in store for you with this post, you definitely will be. I can offer you two words – these words will change your outlook on how you’re dressing to weddings, South Asian formals, dinners, etc. Ladies – I would like to present to you, Poonam’s Kaurture.

I recently discovered this incredible designer on Instagram when I was drawn to the richness, colour and glamour with all of Poonam Saini’s (owner) exotic yet lush pieces. Residing half the year in Canada, and the other half in India, she’s inspired by both Indian and western figures such as Sonam Kapoor and Kim Kardashian. Her mother motivated her as she taught her the ins and outs of fabrics, materials and how to gracefully carry each and every garment.

Poonam states that she makes fun and flirty pieces for the woman of now, maintaining grace and elegance in their ethnic collections. Poonam Kaurture’s conceptions are very clean and classy but she believes in a great dark vamp lip to add that statement to her look. She foresees forest greens, burgundy and rich dark velvets with antique gold embroidery for the upcoming fall season.


Dressing famous bloggers and Bollywood inspirations alike, this powerhouse offers custom looks whether you want a traditional or more of a fusion ensemble.  You can check out their offerings on social media avenues such as Facebook (https://www.facebook.com/Poonamscouture) and Instagram (http://instagram.com/poonamskaurture). Here you will see the owner posting her own personal ways to style her daily looks. Although Poonam is perfectly content in jeans, a t-shirt and flats, this girl is super glitzy and stylish!

Honestly – as a Pakistani, I am very biased towards Pakistani designers as they have more of a simplistic minimal approach to their productions but I am very impressed by Poonam’s Kaurture’s similar methodology. The innovations of the creations are sophisticated yet attractive.  So when searching for your next big desi wear purchase, make sure to look up this design house. You definitely won’t regret it – and with that said – I’ll be waiting for your thank you letter with a box of chocolate and a picture of how fabulous you look in your Poonams Kaurture original. 😉