Find Your Fragrance 2018: For Her & Him


Unmask the Latest Captivating Scent from Juicy Couture:  Viva La Juicy Soirée

Gather the girls, put on a mask, and let the celebration begin!   “Ed finds a new fragrance” — trust me this is something to sing about!  I have literally been wearing the same scent since my university days, some 20 years ago. While I may have strayed here and there, I never really found something that was quite right for ‘me’. Until I tried Viva La Juicy Soiree a few weeks ago.  Some scents just suit you, and this fragrance perfectly fit the edge, vibrance and sense of unbounded liberation that is me.  The pink and magenta splatter-painted bottle adds a great playful pop of colour to my vanity as well.  Any opportunity to paint the world pink!

I have literally been wearing Soiree everyday since first trying it — like even this morning to drop the kids off to school;  it just added some va va voom and perked up an otherwise ordinary event.  Launching in January 2018, LA-based fashion brand Juicy Couture invites you to the wildest, over‑the‑top party in town with Viva La Juicy Soirée.  This is a certainly a fragrance fit for a queen bee. Viva La Juicy Soirée dazzles with bright and lively fruity top notes that settle like a colourful dusting of confetti atop a well-balanced combination of floral mid notes and warm base notes. Both exotic and playful, the Pink Kiwi is a distinctive note that magnifies the magic of the overall composition. What I personally love about this fragrance is the full kaleidoscope of jeweled fruits including the Pink Kiwi, Sparkling Mandarin and Cassis Leaves, which blend together so deliciously to form a juicy pop of freshness.

Share your Soiree stories with #SoireeUnmasked

 Viva La Juicy Soiree will be available at retailers in 50 or 100 ml Eau de Parfum Spray.


John Varvatos Artisan Pure: An unmistakable sense of crafted luxury and charm

The next chapter of the John Varvatos Artisan story,  launching in February 2018, Artisan Pure transports the heritage and artistry of the John Varvatos brand to the verdant hills surrounding Xalapa, Mexico and its vast coffee and citrus groves.  The look and feel draws inspiration from the light, airy natural tone fabrics of John’s latest fashion designs, and the fragrance brings the same natural and laid-back vibe that is both rugged and luxurious. Fresh and exceptionally cool, Artisan Pure conveys the refinement of looking comfortable and feeling relaxed: sophistication and luxury in its natural form.

The fragrance combines a revitalizing blend of citrus and fresh herbs with woody accents for a refreshing crisp aroma.  Artisan Pure opens with a mix of citrus top notes such as Spanish Lemon, Valencia Orange and Calabrian Bergamot.  The herbal accents in the heart notes to the woody base notes, like Primavera Wood from Mexico bring  an understated elegance to this fresh, masculine scent.

One of my favourite elements of Artisan Pure is it’s clean and bright design. The Artisan Pure bottle captures the light, natural and laidback vibe by which the fragrance was inspired. Sandblasted for a clean, frosted look, the iconic flask bottle is wrapped in durable hand-woven rattan stem. The cap and foot of the bottle is inspired by natural driftwood adding a touch of rugged luxury to the overall design.

John Varvatos Artisan Pure will available at Shoppers Drug Mart, Hudson’s Bay, Nordstrom, Sephora and London Drugs  in 75 or 125 ml Eau de Toilette.