desiFEST, North America’s largest outdoor South Asian urban music concert is this weekend and the city is abuzz with excitement!
Upon announcing this yearʼs star-studded line up, a social media frenzy quickly ensued as artists and their fans took to the web to announce their excitement about this highly anticipated event. Upcoming and established artists from Canada, the US, UK and India aspire to perform on the desiFEST stage in front of a welcoming audience of over 40,000 eager fans. From talented singer-dj-producer Lady Pista to the internationally acclaimed heartthrob Mickey Singh, the 9th annual desiFEST promises another great day of 12 hours of non-stop desi urban music! An exciting new addition to the line-up is Toronto sister-duo High Diamond, whose new pop track ʻFabulousʼ ft. deejay, producer and radio host Baba Khan (Culture Shock Trio) is sure to take the crowd by storm! To build even more excitement leading up to this yearʼs concert, desiFEST headliners Master-D and Zack Knight have both released brand new videos. Visit sponsor desiurbanmusic.com to view ʻTension Stressʼ (Master-D ft. Bohemia), ʻNakhreʼ (Zack Knight) and all of the curated videos from your favorite South Asian artists.
The excitement continues as desiFEST launches its new app available on iTunes and for Android this week. Fans will have a chance to share their desiFEST moments with the world via images or a 6-sec video with the app. In an effort to stay connected with the audience, fans that post their moments will be entered into hourly prizes for great giveaways all day long at desiFEST on May 30th. As the countdown continues to the kick-off event of the summer, it seems as though artist, fans, vendors and sponsors alike are looking forward to a day in the sun with the desiFEST team! Once again, desiFESTʼs exclusive television partner Zee TV will be onsite to join in on the fun. “ZEE TV Canada is proud to be the Exclusive TV Sponsor at desiFEST. We are the premiere Hindi entertainment channel in Canada and are pleased to partner with desiFEST organization to promote culture, music and outstanding talent within the South Asian Diaspora in North America”, said ZEE TV’s Head of Business, Sameer Targe.
Be sure to join us on Saturday May 30th from 11am11pm for a full day of music, food, shopping and entertainment at Yonge-Dundas Square!
• desiFEST attendance reached an estimated 40,000 last year.
• In its eight-year history, desiFEST has showcased over 500 new artists across Canada. Since its inception in 2007, desiFEST Urban South Asian music concerts have been the premier launch pad for emerging and established South Asian artists, as well as brands looking to connect with the Canadian South Asian audience that now forms a large portion of todayʼs mainstream market. In past years, leading Canadian corporations have formed strategic partnerships with desiFEST in an effort to capture the countryʼs fastest growing demographic. desiFEST has made an early contribution towards launching the careers of several emerging artists and continues to provide a platform for producers and brand partners that wish to engage second and third generation Canadian South Asians and enthusiasts of Urban and Bollywood South Asian culture.