“Sookhe sookhe gaon hain, sookhi si ab chhaon hai, sookhe sapne, sookha kal, bas aankhon mein ab paani hai.” The touching lyric is part of a short musical video Paani, which was released earlier this week.
Composed, sung and directed by young music director Gaurav Dagaonkar, the presentation portrays the drought situation in Maharashtra villages, forcing viewers who live in comfort of cities to think about farmers and their hardships.
The video aims to support drought-hit villages through crowd-funding. “This is our small attempt to make viewers understand the need of the hour in an easy way,” says Gaurav, who decided to take up the issue following media reports about the farmers’ conditions. “Growers work hard to feed us and still we don’t take care of them,” says Gaurav, an alumnus of the Indian Institute of Management (IIM), Ahmedabad.
The video also talks statistics, such as the number of villages facing drought, number of affected farmers and the money needed to send water tanker to each. “We have set a small target of Rs1 lakh to offer quick support to 50 villages. One can donate Rs100-10,000 online. To our surprise, 35% of the target was achieved in the first few days,” says an ecstatic Gaurav, who is now planning to rope in celebrities to generate more funds.
“We have joined hands with Mayank Gandhi’s Fulora Foundation,” says Gaurav whose video Sun will rise again on Nepal’s earthquake had also become popular across several countries. It was later telecast by Nepal’s national TV and Radio.
When asked about Paani, Gaurav says, “Me, my lyricist friend Anurag Bhumia and a team of six worked for 12 days to complete the work.” He has also composed for Heartless and Joker and is presently composing music for Nawazuddin Siddiqui’s Babumoshai Bandookbaaz and One Way Ticket (Marathi).
Link to the video: https://www.youtube.com/watch?v=oOfcvlQIaLs
Link to the campaign: https://www.dreamwallets.com/campaign/paani