Save the date; March 8th the Body Shop turns 40!
The Body Shop was founded in 1976 Brighton, England, by Anita Roddick, who has now made it a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. There are now more than 3,000 stores in more than 60 countries.
For their 40th anniversary the Body Shop unveils a pioneering new global CSR strategy that will underpin all aspects of company operation. The new Commitment will reaffirm The Body Shop position as a leader in ethical business and will define the next stage of development of their business.
The Commitment, which will support The Body Shop in its aim to be the world’s most ethical and sustainable global business, is an extensive program of global activity and measurable targets that touches all areas of the business, to be delivered by 2020. The new Commitment, entitled Enrich Not Exploit ™, embraces the bold ethical principles from which The Body Shop was built.
“The Body Shop courageously pioneered new ways of thinking, acting and speaking out as a company,” said Jeremy Schwartz, Chairman and CEO, The Body Shop. “Our ground-breaking campaigns were ahead of their time and changed laws on animal testing, domestic violence and human trafficking. We were the first in beauty to use community trade and we still have the strongest program in the industry. We are small, but we lead.”
The Commitment will enable The Body Shop to protect and nurture the environment and society across every part of its business: ingredients, products, packaging, stores, employees, suppliers and campaigns.
There are 14 targets with this new Commitment which are;
Enrich our People
- Double our Community Trade program from 19 to 40 ingredients and help enrich communities that produce them.
- Help 40,000 economically vulnerable people access work around the world.
- Engage 8 million people in our Enrich Not Exploit™ Commitment mission, creating our biggest campaign ever.
- Invest 250,000 hours of our skills and know-how to enrich the biodiversity of our local communities.
Enrich our Products
- Ensure 100% of our natural ingredients are traceable and sustainably sourced, protecting 10,000 hectares of forest and other habitat.
- Reduce year on year the environmental footprint of all our product categories.
- Publish our use of ingredients of natural origin, ingredients from green chemistry, and the biodegradability and water footprint of our products.
- Develop an innovation pipeline that delivers pioneering cosmetic ingredients from biodiversity hotspots and which helps to enrich these areas.
Enrich our Planet
- Build Bio-Bridges, protecting and regenerating 75 million square metres of habitat helping communities to live more sustainably.
- Reduce the environmental footprint of our stores every time we refurbish or redesign them.
- Develop and deliver three new sustainable packaging innovations.
- Ensure that 70% of our total product packaging does not contain fossil fuels.
- Power 100% of our stores with renewable or carbon balanced energy.
- Reduce by 10% the energy use of all our stores every year.
“Forty years ago Anita Roddick set out a challenge for The Body Shop to tackle the big issues of her time. We’re now tackling the big issues of today. We want our Enrich Not Exploit™ Commitment to inspire a new generation of customers, supporters and especially millennials who truly care about how a company operates. Re-establishing The Body Shop as a leader will come from delivering our ambitious aim to be the world’s most ethical and truly sustainable global business,” said Jeremy Schwartz. “We are developing new practices to enrich the planet in which we operate while helping our company grow and prosper. Our new Commitment combines all the experience and knowledge of our expert people with new advances in science and technology.”
“2016 is the year of transformation for The Body Shop. Our transformation captures the spirit of our past and establishes a strong voice for the present and future: to enrich not exploit in everything we do. We still believe that business can be a force for good and help change the world”, said Marc-Alexandre Risch, General Manager, The Body Shop Canada. “We are looking forward to seeing not only how we can make a difference globally but the positive influence we can make at a national level in Canada – through all store teams partnering with local charities, and by fundraising for our ground breaking bio-bridges program.”